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Course: Hubspot Academy: Business Analytics Course

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HubSpot: Business Analytics Course

Fundamental of a Data driven Business

Lesson Overview | 3 Videos | Total: 36 minutes

A Case for Data-Driven Decision-Making | Using Data to Define Your Purpose in Business | Data Driven Goal Setting for Your Business

    Inbound is a constant balancing act between adapting to the needs of your customers and innovating to grow and scale your business. How do you know if you're being proactive enough? Is your personalization really resonating with leads, prospects, and customers? The answers lie in your data. In this lesson, learn how to plan and implement a data strategy that ensures your business goals and decisions are data-driven. 

Collecting Meaningful Business Data

Lesson Overview | 4 Videos | Total: 32 minutes

Unpacking the Powers of Integrations | Auditing Your Tech Stack | Platform Audit Worksheet | Using HubSpot Marketplace | Navigating the App Marketplace | Reporting and Insights Apps Leverage with HubSpot

    Integrations solve and simplify your need for new software as your business grows and evolves, and your needs change. You can power your business to achieve a wider range of tasks on your software as you enhance its functionality by leveraging integrations. In this lesson, learn when and how to use integrations, the benefits of connecting your apps, and how this solves for your data needs down the line.

Managing your Business Data on HubSpot

Lesson Overview | 4 Videos | Total: 1 hour

Unpacking CRMs and Object Data | Preparing Your CRM for Reporting | How to Create Custom Contact Properties in HubSpot | Auditing and Cleansing your Data in HubSpot

    In today's world, it is easier than ever to start a company, but harder than ever to scale a company. As your business becomes more complex, so does the integrated stack of software you use. The sooner you think critically about how to manage your data, the easier it becomes to manage complexity down the road. In the lesson, learn how to clean and organize your data in HubSpot and how to build custom properties that scale with your reporting needs. 

Aligning your Team around Data

Lesson Overview | 3 Videos | Total: 40 minutes

Addressing Team and Data Silos | Aligning Your Team Around Reporting | A Crash Course in Analyzing Charts

    We live in a data-driven world. It's impossible for organizations to come to conclusions without the use of accurate data. This is because it's no longer enough to make decisions based on what we believe to be correct. To stay competitive, everything must be rooted in fact and backed up by numbers to support the choices we make. In this lesson, learn the basics of reporting and analysis and how to use both to avoid silos from forming at your organization.

Using Story Telling to provide a case around data

Lesson Overview | 4 Videos | Total: 1 hour

The Principles of Storytelling | Unpacking what your data is saying | Writing a Compelling Story with Data | Presenting a Compelling Story with Data

    Storytelling is the process of using fact and narrative to communicate something to your audience. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or business. In this lesson, learn how to craft a compelling case for any audience using data and storytelling.